My Story
From Humble Beginnings to Global Ambitions.
I was born in Minas Gerais, Brazil, the youngest of five siblings in the rural town of Varginha. The first in my family to learn English and pursue higher education, I moved to São Paulo in 1997 to study Social Communication at ESPM. My ambitions led me to a prestigious internship at Brazil's largest consumer bank, which I left during my final year to chase the dot-com boom with my own tech startup. The venture failed, but it was a formative experience that taught me resilience and the importance of a positive mindset. This foundation of perseverance paid off in 2002, when I was one of eight selected from eight thousand candidates for the American Express management trainee program. This marked the beginning of a significant career trajectory.
A Journey Through Global Finance Leadership.
Over the past 25 years, I have contributed to high-impact projects at globally recognized financial institutions such as American Express, Citigroup, and Apollo Global Management. I am particularly proud of supporting a critical global re-engineering effort at American Express during the financial crisis, restructuring Citigroup's largest finance team and managing headcount and expenses, and steering finance operations at Apollo Global Management.
Embracing Change: Citizenship, Travel, and AI.
In 2022, after decades in leadership and corporate life, I decided to pursue a lifelong goal of European citizenship to add to my Brazilian and American citizenships. Over two years, I visited and photographed sixty cities across eleven countries while residing in Lisbon, Portugal. I also immersed myself in deepening my understanding of generative AI and the future of work trends. These explorations led me to launch FuturoVita in 2023 and start a transformative coaching and business advisory practice.
Founding ROMA Advisors: Mentorship program for executives.
In 2024, I founded ROMA Advisors to transform corporate executives into visionary entrepreneurs through a strategic and action-oriented framework supporting and guiding them every step of the way.
Track Record
Leadership Development
- Empowering Purpose-Driven Leadership & Personal Development through Transformative Coaching at FuturoVita.
- Providing strategic mentorship to executives transitioning from corporate roles to purpose-driven entrepreneurship as the Founder of Roma Advisors.
- Co-Active Coaching (CPCC), Associate Certified Coach (ACC), Mindflick (Spotlight), Positive Intelligence (CPQC) and Leadership Circle (LCP) certified.
Business
Transformation
- Executed a change management model at Apollo Global Management, tripling organizational scope and establishing the firm’s first offshore team.
- Led the largest finance team through an international restructuring at Citigroup.
- Executive Education in Leading Organizations & Change at MIT.
Business
Advisory
- Highmoon Capital (next gen behavioral investing powered by generative AI).
- Womenful Voice (women and girls empowerment non-profit).
AI & DIGITAL
INNOVATION
- Certified in AI business applications at Wharton (Online), Google Deepmind, DeepLearning.AI and University of Helsinki.
- Executive Education in Design Thinking & Innovation at Harvard Business School.
- Executive Education in Digital Transformation at University of Cambridge - Judge Business School.
Operations
Management
- Led operations at Apollo Global Management, managing T&E, Travel Services, AP, AR, Treasury Services, Vendor Engagement, Market & Research Data, Compensation, Expense Allocations, and Expense Management Reporting & Analysis.
CORPORATE
FINANCE
- Oversaw financial planning and analysis at Citigroup for expenses totaling $20Bn annually.
- Led a program office at Amex that delivered $2bn of margin improvement over a 3-year period.
- Executive Education in Sustainable Finance: Green & Climate Finance at ISEG Lisbon School of Economics & Management.
Strategic
Planning
- Engaged in internal strategic consulting on various initiatives within the Office of the Vice-Chairman at American Express.
- Managed the strategic planning cycle for American Express International Dollar Card and Insurance franchises across 23 countries in Latin America, Mexico and Canada.
- Contributed to the development and reporting of a multi-year strategic plan for American Express in Brazil.
RISK
MANAGEMENT
- Appointed Chief Operational Risk Officer for the US bank entities of American Express, overseeing 80% of the firm’s revenue.
- Developed and implemented compliance issue remediation protocols and a governance process for products before market launch at American Express, improving reimbursement accuracy of $1 billion to customers and reducing remediation periods by 30%.
Professional Timeline
LONDON, UK
NEW YORK, USA
LONDON, UK
Pursuit - Europe
MIAMI, USA
MIAMI, USA
NEW YORK, USA
MEXICO CITY, MEXICO
SALT LAKE CITY, USA
TORONTO, CANADA
MEXICO CITY, MEXICO
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- Align Purpose with Leadership
- Cultivate a Resilient Mindset
- Foster High Performance
- Achieve Holistic Success